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In addition, it will help NC State Athletics better communicate with fans by focusing messaging on things that are most important to the individual fan based on the person’s prior engagement with the university. SAS will analyze the behavioral data outlined above to help NC State Athletics with ticket, donor and fan optimization. While many athletic departments collect data about ticket sales, alumni, donors, fans, attendance, mobile apps, web browsing, venues and more, they often struggle to integrate the data from disparate sources and make sense of it. “SAS will help us be smarter about our data and analytics while also helping us engage fans in new ways that will fortify those relationships for years to come.” Identifying the 5-Star Pack Backers ”We are thankful for fans whose support of Wolfpack athletics is a lifelong passion,” said Stephanie Menio, NC State Deputy Athletic Director. Additionally, the athletic department will use SAS to analyze data and analytics related to academic success. With one of the most passionate fan bases in college athletics, this new partnership will ultimately help NC State increase attendance and game day atmosphere across all sports. Through a five-star rating system like that used to rate athletics recruits, SAS will help NC State Athletics optimize its ability to identify fans most likely to engage or donate. NC State Athletics and SAS will collaborate to use SAS ® sports analytics to improve the fan experience, provide better customer service and enhance fan engagement.